{"id":329,"date":"2024-03-12T17:25:28","date_gmt":"2024-03-12T16:25:28","guid":{"rendered":"https:\/\/festivalpublicatessen.com\/?p=329"},"modified":"2024-03-12T17:25:31","modified_gmt":"2024-03-12T16:25:31","slug":"segundas-minijornadas","status":"publish","type":"post","link":"https:\/\/festivalpublicatessen.com\/index.php\/2024\/03\/12\/segundas-minijornadas\/","title":{"rendered":"Segundas Minijornadas:"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-background\" style=\"background-color:#cda2d8\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"has-text-color\" style=\"color:#000000;font-size:30px;line-height:1.1\"><strong>Toni Segarra &amp; David Torrej\u00f3n<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<hr class=\"wp-block-separator has-text-color has-css-opacity has-background is-style-wide\" style=\"background-color:#000000;color:#000000\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"885\" height=\"1024\" src=\"https:\/\/festivalpublicatessen.com\/wp-content\/uploads\/2024\/03\/IMG_2293-scaled-e1710260209506-885x1024.webp\" alt=\"\" class=\"wp-image-330\" srcset=\"https:\/\/festivalpublicatessen.com\/wp-content\/uploads\/2024\/03\/IMG_2293-scaled-e1710260209506-885x1024.webp 885w, https:\/\/festivalpublicatessen.com\/wp-content\/uploads\/2024\/03\/IMG_2293-scaled-e1710260209506-259x300.webp 259w, https:\/\/festivalpublicatessen.com\/wp-content\/uploads\/2024\/03\/IMG_2293-scaled-e1710260209506-768x889.webp 768w, https:\/\/festivalpublicatessen.com\/wp-content\/uploads\/2024\/03\/IMG_2293-scaled-e1710260209506-1327x1536.webp 1327w, https:\/\/festivalpublicatessen.com\/wp-content\/uploads\/2024\/03\/IMG_2293-scaled-e1710260209506-1770x2048.webp 1770w, https:\/\/festivalpublicatessen.com\/wp-content\/uploads\/2024\/03\/IMG_2293-scaled-e1710260209506-1568x1815.webp 1568w, https:\/\/festivalpublicatessen.com\/wp-content\/uploads\/2024\/03\/IMG_2293-scaled-e1710260209506.webp 1920w\" sizes=\"(max-width: 885px) 100vw, 885px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-black-color has-text-color has-link-color has-small-font-size wp-elements-23b71706a6c53ed6adf43892e1798c71\">El pasado 27 de febrero, se celebr\u00f3 un encuentro organizado por Publicatessen entre dos profesionales de la publicidad, Toni Segarra y David Torrej\u00f3n.<br><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-color has-small-font-size\" style=\"color:#000000\">Segarra resalt\u00f3 la importancia de la creatividad para poder construir marcas s\u00f3lidas y la innovaci\u00f3n y curiosidad constantes en el proceso creativo desde su experiencia en la creaci\u00f3n de campa\u00f1as emblem\u00e1ticas para grandes marcas. Y, por otro lado, David Torrej\u00f3n, destac\u00f3 la relevancia de mantenerse actualizado y saber adaptarse a los cambios constantes de nuestro entorno actual.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<p>Ambos ponentes coincidieron en varias opiniones, como la de que la creatividad es un elemento esencial para establecer conexiones y construir marcas significativas. Tambi\u00e9n resaltaron la necesidad constante de adaptaci\u00f3n y reinvenci\u00f3n en un entorno publicitario de continuo cambio, especialmente ante la influencia de la inteligencia artificial.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/festivalpublicatessen.com\/wp-content\/uploads\/2024\/03\/IMG_9855-1-768x1024.webp\" alt=\"\" class=\"wp-image-332 size-full\" srcset=\"https:\/\/festivalpublicatessen.com\/wp-content\/uploads\/2024\/03\/IMG_9855-1-768x1024.webp 768w, https:\/\/festivalpublicatessen.com\/wp-content\/uploads\/2024\/03\/IMG_9855-1-225x300.webp 225w, https:\/\/festivalpublicatessen.com\/wp-content\/uploads\/2024\/03\/IMG_9855-1-1152x1536.webp 1152w, https:\/\/festivalpublicatessen.com\/wp-content\/uploads\/2024\/03\/IMG_9855-1-1536x2048.webp 1536w, https:\/\/festivalpublicatessen.com\/wp-content\/uploads\/2024\/03\/IMG_9855-1-1568x2091.webp 1568w, https:\/\/festivalpublicatessen.com\/wp-content\/uploads\/2024\/03\/IMG_9855-1-scaled.webp 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-left has-white-color has-text-color has-link-color wp-elements-07811c96f8bafc75360e093929c16560\"><em>Estamos ante un momento de transformaci\u00f3n radical del oficio\u00bb.<\/em> &#8211; Toni Segarra<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-left\">La jornada finaliz\u00f3 con la interacci\u00f3n directa entre asistentes y ponentes, con oportunidad de realizar preguntas obteniendo respuestas desde la perspectiva de maestros de la publicidad.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Toni Segarra &amp; David Torrej\u00f3n El pasado 27 de febrero, se celebr\u00f3 un encuentro organizado por Publicatessen entre dos profesionales de la publicidad, Toni Segarra y David Torrej\u00f3n. Segarra resalt\u00f3 la importancia de la creatividad para poder construir marcas s\u00f3lidas y la innovaci\u00f3n y curiosidad constantes en el proceso creativo desde su experiencia en la&hellip; <a class=\"more-link\" href=\"https:\/\/festivalpublicatessen.com\/index.php\/2024\/03\/12\/segundas-minijornadas\/\">Seguir leyendo <span class=\"screen-reader-text\">Segundas Minijornadas:<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-329","post","type-post","status-publish","format-standard","hentry","category-uncategorized","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Segundas Minijornadas: - PUBLICATESSEN XVIII<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/festivalpublicatessen.com\/index.php\/2024\/03\/12\/segundas-minijornadas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Segundas Minijornadas: - PUBLICATESSEN XVIII\" \/>\n<meta property=\"og:description\" content=\"Toni Segarra &amp; David Torrej\u00f3n El pasado 27 de febrero, se celebr\u00f3 un encuentro organizado por Publicatessen entre dos profesionales de la publicidad, Toni Segarra y David Torrej\u00f3n. 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