{"id":334,"date":"2024-03-12T18:20:05","date_gmt":"2024-03-12T17:20:05","guid":{"rendered":"https:\/\/festivalpublicatessen.com\/?page_id=334"},"modified":"2024-03-12T18:20:07","modified_gmt":"2024-03-12T17:20:07","slug":"edicion-xi-la-metamorfosis-publicitaria","status":"publish","type":"page","link":"https:\/\/festivalpublicatessen.com\/index.php\/edicion-xi-la-metamorfosis-publicitaria\/","title":{"rendered":"Edici\u00f3n XI: La Metamorfosis Publicitaria."},"content":{"rendered":"\n<p>La tem\u00e1tica elegida para la XI Edici\u00f3n del Festival Publicatessen tom\u00f3 el nombre de \u00abLa Metamorfosis Publicitaria: De cris\u00e1lida a mariposa\u00bb y en torno la misma gir\u00f3 la edici\u00f3n. La metamorfosis representa el cambio, este concepto engloba la constante alteraci\u00f3n que sufre tanto la publicidad como el mundo que nos rodea, al que, como publicitarios hay que adaptarse continuamente para que la publicidad no quede estancada en el pasado y pueda seguir avanzando e integrarse a los gustos del consumido<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> Presidente: Pedro F\u00fanez Capit\u00e1n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vicepresidenta: Patricia Pando Torre<\/li>\n\n\n\n<li>Las Jornadas fueron las jornadas la semana del 1 al 4 de abril.<\/li>\n<\/ul>\n\n\n\n<p>Las categor\u00edas que conformaron esa edici\u00f3n fueron las siguientes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cu\u00f1a de radio <\/li>\n\n\n\n<li> Imitaci\u00f3n<\/li>\n\n\n\n<li>Deportes\u00a0 <\/li>\n\n\n\n<li>Trucho libre<\/li>\n\n\n\n<li>Eventos-\u00a0 Street marketing<\/li>\n\n\n\n<li>Exalumnos &#8211; Brand experience<\/li>\n\n\n\n<li>Inter Universidad &#8211; Dise\u00f1o de producto<\/li>\n\n\n\n<li>Fotograf\u00eda &#8211; M\u00fasica publicitaria (jingles)<\/li>\n\n\n\n<li>Gr\u00e1fica &#8211; Trucho libre<\/li>\n\n\n\n<li>Solidaridad &#8211; Social Street marketing<\/li>\n\n\n\n<li>Brand experience M\u00fasica publicitaria (jingles)<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>La tem\u00e1tica elegida para la XI Edici\u00f3n del Festival Publicatessen tom\u00f3 el nombre de \u00abLa Metamorfosis Publicitaria: De cris\u00e1lida a mariposa\u00bb y en torno la misma gir\u00f3 la edici\u00f3n. La metamorfosis representa el cambio, este concepto engloba la constante alteraci\u00f3n que sufre tanto la publicidad como el mundo que nos rodea, al que, como publicitarios&hellip; <a class=\"more-link\" href=\"https:\/\/festivalpublicatessen.com\/index.php\/edicion-xi-la-metamorfosis-publicitaria\/\">Seguir leyendo <span class=\"screen-reader-text\">Edici\u00f3n XI: La Metamorfosis Publicitaria.<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-334","page","type-page","status-publish","hentry","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Edici\u00f3n XI: La Metamorfosis Publicitaria. - PUBLICATESSEN XVIII<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/festivalpublicatessen.com\/index.php\/edicion-xi-la-metamorfosis-publicitaria\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Edici\u00f3n XI: La Metamorfosis Publicitaria. - PUBLICATESSEN XVIII\" \/>\n<meta property=\"og:description\" content=\"La tem\u00e1tica elegida para la XI Edici\u00f3n del Festival Publicatessen tom\u00f3 el nombre de \u00abLa Metamorfosis Publicitaria: De cris\u00e1lida a mariposa\u00bb y en torno la misma gir\u00f3 la edici\u00f3n. La metamorfosis representa el cambio, este concepto engloba la constante alteraci\u00f3n que sufre tanto la publicidad como el mundo que nos rodea, al que, como publicitarios&hellip; Seguir leyendo Edici\u00f3n XI: La Metamorfosis Publicitaria.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/festivalpublicatessen.com\/index.php\/edicion-xi-la-metamorfosis-publicitaria\/\" \/>\n<meta property=\"og:site_name\" content=\"PUBLICATESSEN XVIII\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-12T17:20:07+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@publicatessen\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/festivalpublicatessen.com\/index.php\/edicion-xi-la-metamorfosis-publicitaria\/\",\"url\":\"https:\/\/festivalpublicatessen.com\/index.php\/edicion-xi-la-metamorfosis-publicitaria\/\",\"name\":\"Edici\u00f3n XI: La Metamorfosis Publicitaria. - PUBLICATESSEN XVIII\",\"isPartOf\":{\"@id\":\"https:\/\/festivalpublicatessen.com\/#website\"},\"datePublished\":\"2024-03-12T17:20:05+00:00\",\"dateModified\":\"2024-03-12T17:20:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/festivalpublicatessen.com\/index.php\/edicion-xi-la-metamorfosis-publicitaria\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/festivalpublicatessen.com\/index.php\/edicion-xi-la-metamorfosis-publicitaria\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/festivalpublicatessen.com\/index.php\/edicion-xi-la-metamorfosis-publicitaria\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/festivalpublicatessen.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Edici\u00f3n XI: La Metamorfosis Publicitaria.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/festivalpublicatessen.com\/#website\",\"url\":\"https:\/\/festivalpublicatessen.com\/\",\"name\":\"PUBLICATESSEN XVI\",\"description\":\"Festival Internacional Universitario de Publicidad\",\"publisher\":{\"@id\":\"https:\/\/festivalpublicatessen.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/festivalpublicatessen.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/festivalpublicatessen.com\/#organization\",\"name\":\"PUBLICATESSEN XVI\",\"url\":\"https:\/\/festivalpublicatessen.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/festivalpublicatessen.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/festivalpublicatessen.com\/wp-content\/uploads\/2026\/02\/logomarca-interna-01_sin-fondo.png\",\"contentUrl\":\"https:\/\/festivalpublicatessen.com\/wp-content\/uploads\/2026\/02\/logomarca-interna-01_sin-fondo.png\",\"width\":4472,\"height\":4833,\"caption\":\"PUBLICATESSEN XVI\"},\"image\":{\"@id\":\"https:\/\/festivalpublicatessen.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/publicatessen\",\"https:\/\/www.instagram.com\/publicatessen\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Edici\u00f3n XI: La Metamorfosis Publicitaria. - PUBLICATESSEN XVIII","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/festivalpublicatessen.com\/index.php\/edicion-xi-la-metamorfosis-publicitaria\/","og_locale":"es_ES","og_type":"article","og_title":"Edici\u00f3n XI: La Metamorfosis Publicitaria. - PUBLICATESSEN XVIII","og_description":"La tem\u00e1tica elegida para la XI Edici\u00f3n del Festival Publicatessen tom\u00f3 el nombre de \u00abLa Metamorfosis Publicitaria: De cris\u00e1lida a mariposa\u00bb y en torno la misma gir\u00f3 la edici\u00f3n. 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